Saturday, August 4, 2007
Went to gym for 5 days in a week
Man! Working out in the gym for 5 days a week is not really a good thing for me. Well, it has to help somehow if not I would not have joined the club at all. Today, I brought my uncle with the free guess pass that I received when I first joined the club to the gym. I wonder the definition of guess passes that these health clubs hold for today. In my knowledge, people are suppose to bring their own guest at their own desire to a health club as long as they have a guess pass with them. However, my health club wants to have a membership consultant to talk to my uncle when he tries to work out in the club for the first time. I wonder if this is what we called "aggressive marketing". Somehow, I don't think that everyone likes to be consulted if they were invited as a guess to a particular place to work out or to have fun. Well, I guess they believe if they try to consult everyone who had their first visit to the club, they may have a higher chance to recruit a new member. It is somehow similar to the economics theory that I used to learn in college. the Adam Smith's "Invisible hand" VS the Keynes' school of economics. On one hand, Adam Smith believes in the free will on the economy to adjust itself to the correct position at a given time. It may also apply to the case of the marketing strategy of a health club which they may let their potential customers to access and to decide on their own will if they will like to join the club. On the other hand, Keynes believe that if someone were to apply some financial measurements such as raising the overnight rates, it will be able to help boost or to help cool down the current state of economy. It may apply to the case of my club's membership recruitment campaign which try to recruit people at any time. I guess not many people believe in the free will of the consumer today!!
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